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Hello, we are the two founders and creators of the Fraela brand.
We started producing natural decorative cosmetics in 2020 after a years-long desire to use local high-quality, vegan, and cruelty-free decorative products containing active ingredients.
Fraela revolves around creativity and our freedom. The name originates in the old Prešpor name "frajla" - a term that was historically a more derogatory word for women who wore bold makeup or dressed defiantly. For us, it has become a symbol of freedom from prejudice.
Fraela represents cosmetics that underline your natural beauty. And at the same time, it takes care of your lips and skin.
All products are vegan, vyrábané z and made using vegetable waxes, natural oils, and mineral pigments. Our product ingredients and products are not tested on animals. Our pigment supplier is a member of the PETA organization and has zero tolerance for animal cruelty, children, and people.
The story of Fraela lipsticks
We were the first to introduce 20 shades of natural lipsticks, which we named after real women. They are famous personalities, but also our close friends. However, they have one thing in common. They carry the characteristics of Fraela - feminine excellence and inspiration.
The tradition continues, and also appeared among these unique women in 2023. Aňa Geislerová.
It is the lipsticks that won your heart and your desire for a new feeling of beauty, for a change in your life.
The tubes for our lipsticks and highlighters are made of biodegradable material from plant fibers. It is fully compostable and unlike PLA plastic, it doesn’t need industrial composting to decompose. You can bury it in the backyard or a garden, and it will be decomposed by the microorganisms in the soil. The time needed for the decomposition depends on the number of bacteria in the soil- the more there are, the faster the process. The inside of the lipstick tube is made of aluminum and plastic.